Go Now is the Netherlands' first ginger juice brand. Organic ginger from Peru, pressed and bottled in the Netherlands. No sugar, no water, no middlemen.
Uncle Rob moves to Asia to get to know the language and the culture. There he comes into contact with organic ginger. A few years later the import to the Netherlands begins, long before anyone here had heard of a ginger shot.
“Back then I came across a lot of organic ginger, and I wanted to do more with it.”
Alongside fresh ginger, ginger juice is becoming more and more popular. Lars starts pressing ginger himself in the kitchen. The first bottles go out from the back garden, to people who asked for them.
Go Now officially launches as the Netherlands' first ginger juice brand. The first customers come through word of mouth and trade fairs.
“Back then, at trade fairs, we still had to explain what ginger actually was… Or what it's good for.”
From the back garden to our own storage and shipping in Aalsmeer. Every bottle leaves from here.
Now at a new location and with a permanent team. 31,000+ people start their day with a splash of Go Now. From a powerful shot on an empty stomach to a splash in their tea.
“Not hype, but habit. That's the best compliment we could get.”
Most supermarket shots contain just a few percent ginger. The rest is sugar, water or apple juice. With us it's the other way round: ginger, a dash of lemon, done.
One 750 ml bottle gives you 60 to 70 glasses. Around €0.20 a glass.
We work directly with our growers, with no traders in between. That's why we know where the ginger in every bottle comes from, and why we can sell pure juice at this price.
Organically grown in the Peruvian highlands, harvested by hand
Washed, dried and packed on site
Shipped to the Netherlands
Checked, pressed and bottled in the Netherlands
Shipped daily to the end customer
Organic
Glass, not plastic
Electric transport
A fair price for our growers
“This is a unique concept, and it means you know exactly what route the product has taken.”
Most of it goes directly through this webshop to the Netherlands and Belgium. We're also stocked at Hanos, Udea and Ekoplaza, and restaurants and hotels pour our juice in their mocktails.
95% of orders arrive the next day, in the Netherlands and Belgium.
In the Netherlands and Belgium.
Return unopened. In practice, fewer than 1% of our customers use it.
Get in touch. We reply within 1 working day.
Email — info@go-now.eu
Visit — Lakenblekerstraat 21 B-5, 1431 GE Aalsmeer. Collection by appointment.
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